content strategy

Target Audience

Put your target audience into three categories

One of the greatest tools you can have when coming up with content is a good understanding of your target...

DIY Marketing

The real reason we use social media for business.

Sometimes we get so focused on making sales, we screw up in how we actually use social media for business....

Blog Page

Four Ways to Re-Purpose Content For Social Media

If you’ve got a blog, then you’ve got gobs and gobs of social media content. If you read articles from...

Organize your digital assets

How to Organize Your Digital Assets

A successful marketing program requires organization. Going beyond to do lists and drawers with file folders, a successful marketing program...

FAQ becomes blogging content

Turn Your FAQ into Blogging Content

You’ve got great content for your blog already and you may not even know it. Some of the best blogging...

Cover-Tek Staff

Why Showcasing People on Social Media Works

As a business, your biggest assets are your people. This, in combination with how people buy and why they buy,...

Social Media Tip

How To Be Viewed as a Valuable Resource

Posting on social media can seem daunting at times, sometimes we can feel we are scrambling to get something posted...