Five Things You Shouldn’t Do on Social Media
It’s easy to talk about all the awesome things you should be doing with your social media but it’s also important to talk about some things you shouldn’t do on social media. These social media don’ts apply to anyone using social media to market a business or themselves.
Avoid religious and political commentary.
Unless you’re a the business that deals with religious beliefs, politics, or the government, it’s honestly best to just stay away from discussions and posts that have to do with religious beliefs and politics. These are intimate subjects that have deep meaning to a lot of people so it is easy to create tension inadvertently. Business should be nondiscriminatory so there really isn’t any reason to even chime in on these subjects.
Don’t get too personal.
I’m all about transparency and letting your brand shine through as you. However don’t assume that your entire audience online wants to be best buddies with you. As you grow in business your fans and followers will be more than your mom and your close friends. They will be customers, future customers, partners, people you’ve never met, and people that love learning from you online and not all of these people will appreciate all of the personal details that your mom and friends do. Always consider your brand and the professional you want to be viewed as. Find your balance of personal professionalism and always keep your target audience in mind.
Never ever be negative.
No matter what, never vent online or complain about customers. You are definitely going to be dealt with unfair circumstances and really difficult people. You will even be wronged by people and unfairly judged by customers. Someone may even lie about your business. In all of these situations, you should never vent online or post negative comments. This goes for your own posts and responding to reviews and comments on your social media. Stay positive, objective, professional, and polite when situations call for a response to a negative comment. If you’ve been wronged and you want to vent, do it…but in private with your best friend over a beer, and never online.
Don’t delete negative comments or reviews.
People tend to share two types of emotions about a business online – really positive experiences and really frustrating experiences. When you delete a review or comment, that person is likely to go to their own social media page and really bad mouth you and let everyone know what you’ve done. By deleting the comments it makes you look guilty and like you don’t respect the opinions of your customers. Instead of deleting them, use the comments as an opportunity to correct the situation transparently in front of your audience. Acknowledge the person’s feelings (whether justified or not) and work to correct the situation. Oftentimes that person will appreciate you and give your business another chance. It also shows others how you handle these situations. Exception: in cases where the comments are inappropriate, offensive, abusive and threatening – hide/delete those and report them to the social media platform.
Don’t post just to post.
If you wake up one day and realize, “oh crap, I haven’t posted to my Facebook for a while,” don’t just grab your phone and post something random just to make a post. Use this realization as a wake up call that you need to develop a social media content plan and understand that you may need to dedicate some time to work on your social media in batches. Whatever you do though, don’t just post something super random like, “Whatup Facebook, how’s your Monday?” Have valuable content ready to go and pre-scheduled so you don’t end up in this situation.
If you’ve done some of these in the past, don’t fret, we’ve all been there. Just focus on avoiding these situations moving forward.